. Designed specifically for dyed hair, this Dove shampoo for colored hair helps to keep color vibrant for up to 40 washes when used as a system with Dove Color Care Conditioner. Its unique formula with Vibrant Color lock gently cleanses and protects hair, leaving it feeling silky and manageable, and with the appearance of long lasting hair color. The best shampoo for color treated hair in the Dove hair care range, it helps to nourish and protect hair from deep within, so you’ll visibly notice soft and silky hair. As part of the Dove Nutritive Solutions range, Dove Color Care Shampoo is a gentle and protective shampoo for dyed hair that instantly smooths and progressively nourishes hair – making it look and feel beautiful, strong and healthier day after day. How to use. Simply apply Dove Color Care Shampoo to wet hair, lather and rinse. It washes cleanly away revealing smooth, vibrant looking hair. For best results, follow up with Dove Color Care Conditioner. Suitable for daily use.